Nthenya Mwendwa, a 37-year-old Kenyan designer, has been a lady on a mission seeking to promote her business featuring art designs on bags and fashion accessories inspired by her Kenyan background. She is the founder of The Label Saba a bag-producing firm with operations in several countries across the globe.
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Her firm produces bags with unique designs featuring some aspects of the Maasai community’s cultural heritage. The Label Saba products have grown in popularity, especially among some of the most prominent figures in the US film and entertainment industry.
On March 12, Nthenya was offered a lifetime opportunity to exhibit her wares on the red carpet event of the 2023 edition of the Oscars Awards. In particular, Mwendwa recalled how US singer and songwriter Bianca Atterberry, popularly known as Blush, was gifted one of her bags and later proceeded to carry it on the red carpet.
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“I was basically screaming on my own because everybody was asleep, it was amazing,” she recalled her reaction after seeing photos of Blush carrying her bag on the red carpet of the Grammys.
According to her, the appearance of her products in such high-level events opens up more opportunities and free marketing to the universe to grow her brand.
Some of the designs are influenced by the Maasai cultural heritage where her mother hails from – in Kenya.
She has a team of Maasai women who help in designing the popular beads which she in turn uses to decorate the bags.
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Through her business, Mwendwa has managed to hit two birds with one stone, managing to promote the welfare of women in her native community and at the same time promote the culture abroad.
Mwendwa is an alumnus of Arsutoria School in Italy where she studied a bag-making course to give her the skills pertaining to her current industry.
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For her, her company is more than just a profit-oriented venture. She is resolute on advancing her mantra of “Redefined Nomadism”, which she describes as the movement of traditional culture through the passages of her refined luxury.
Remember to leave us your comments down below on your experience with #MadeInKenya leather bags and the work by Ms. Nthenya Mwendwa.
Article Courtesy: The Kenya Fashion Council
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